Frequently asked questions
What is online reputation management services?
Online reputation management (ORM) is the practice of crafting strategies to shape or influence the public perception of an individual, organization, or brand on the internet. It involves monitoring, addressing, or mitigating negative mentions or reviews online while also fostering positive ones. ORM typically includes activities such as Monitoring, Analysis, Response, Content Creation, Search Engine Optimization (SEO) and even Crisis Management.
How can reviews impact SEO (Search Engine Optimization)?
Reviews can have a significant impact on SEO (Search Engine Optimization) in several ways including Keyword relevance, User Engagement Signals, Local SEO, Social Proof and Fresh Content.
Overall, reviews play a crucial role in shaping online reputation and can directly and indirectly impact a website's SEO performance by influencing user engagement, keyword relevance, local visibility, and social proof.
What is a Google Business Profile?
A Google Business Profile is a tool provided by Google that allows businesses and organizations to manage their online presence across Google Search and Google Maps. It enables businesses to create a listing that includes essential information such as their name, address, phone number, website, hours of operation, and other relevant details.
What is a review site?
A review site is a platform where users can share their opinions, experiences, and ratings about products, services, businesses, or other entities. These sites serve as a space for individuals to provide feedback and recommendations to other users who may be considering using the same product or service.
Examples of popular review sites include Google Reviews and Yelp for business locations, TripAdvisor for travel-related services, Amazon for products, and IMDb for movies and TV shows. These platforms play a significant role in influencing consumer purchasing decisions and shaping the reputation of businesses and products in the digital age.